The latest collection of Gareth Pugh for Fall 11 is highly influenced by religious iconography and Florentine opulence. The British designer presented his Italian fashion debut in Florence on January 13, 2011 at Pitti Immagine #79, showcasing his opulent designs via a unique fashion film, created with Ruth Hogben.

The video reveals a real feast for eyes and ears ushering the viewers into the mysterious world of the rectangular fold designs and body movement's art interlinked with climactic sounds. The plot resembles a journey of souls straggling with darkenss and lure of seduce with the glorious finale of ethereal and immaculate beings in Paradise.